"Founded as Failla Jordan in 1998, it took its name from the husband-and-wife team of winemaker Ehren Jordan and fellow debtor Anne-Marie Failla.That year we planted our Estate vineyard on the Sonoma Coast and began buying fruit for our first releases, the very Rhône-style ‘98 Alban Vineyard Viognier and ‘98 Que Syrah Syrah.
However, after three vintages under the Failla Jordan label, the must hit the fan and we got into a legal dust-up with Jordan Vineyards and Winery. When the smoke cleared, we had agreed to cease using Ehren’s last name to avoid trampling tender trademark toes and, putting our best foot (and better half) forward, we continued with simply "Failla". Many folks have asked us why we didn’t just pick a fanciful name in the first place instead of playing roulette with our own surnames. Well, we never found ruins of missions, limestone kilns, stone walls or barns on our property, just several old trailers. Existing plants on the ranch include such wine-incompatible flora as agave (shot of tequila anyone?) and bay trees (boiled crabs anyone?). And geographic features on our local topo maps sport monikers such as Brain Ridge, Gualala River, and Hell Hole.
We debuted as "Failla" with a new Chuck House-designed label in the fall of 2002. Our original label, designed by Anne-Marie's sister Marybeth, has been archived and our first three vintages (stragglers safely socked away in our personal cellar) will join either the pantheon of collectors' items or the fraternity of the oddities bin." - Winery
Turning his attention back to the Golden State for inspiration, Ehren spent several years ferreting out enough unique, cool-climate Pinot Noir sources to galvanize his urge to tinker for years to come. The Failla portfolio currently includes Pinots from the Hirsch Vineyard on the Sonoma Coast (added in 2001) as well as the original Keefer Ranch. The 2005 vintage heralds the arrival of Pinots from Occidental Ridge on the Sonoma Coast, and Rancho Santa Rosa in the Santa Rita Hills north of Santa Barbara. 2006 welcomed Appian Way Pinot Noir from the Russian River Valley, as well as Peay Vineyards and Estate Pinot from the Sonoma Coast.
The relatively small region within the Sonoma Coast AVA that the vineyard shares with those of Marcassin, Flowers, Hirsch, Martinelli, and Peter Michael, among others, is characterized by minimum elevations of 1000 feet, (keeping us just above the fog line), and distances from the ocean of 1-3 miles as the crow flies (keeping temperatures lower than average). ). In fact, an initiative led by the vintners at the above-named wineries is working to create the Seaview Fort Ross subappellation to better define the unique area chosen to best express the varietals' potential.