Regularly described as being the grape varietal responsible for producing the world's most romantic wines, Pinot Noir has long been associated with elegance and a broad range of flavors The name means 'black pine' in French, and this is due to the fact that the fruit of this particular varietal is especially dark in color, and hangs in a conical shape, like that of a pine cone. Despite being grown today in almost every wine producing country, Pinot Noir is a notoriously difficult grape variety to cultivate. This is because it is especially susceptible to various forms of mold and mildew, and thrives best in steady, cooler climates. However, the quality of the fruit has ensured that wineries and vintners have persevered with the varietal, and new technologies and methods have overcome many of the problems it presents. Alongside this, the wide popularity and enthusiasm for this grape has ensured it will remain a firm favorite amongst wine drinkers for many years to come. Santa Barbara is home to many of California's most sought after wines, with a powerful reputation for superbly crafted, old world style big, flavorful and complex red wines. The white wine industry in the region is growing, too, with many wineries within Santa Barbara successfully experimenting with several classic white wine grape varietals. As in much of California, Santa Barbara benefits from the blazing west coast sunshine, coupled with cooling Pacific Ocean breezes and fogs, which help to temper the grapes and slow the ripening process, thus ensuring more flavor and aroma in the resulting wines. Although Santa Barbara is a relatively young wine region, it is home to many wineries who are extremely dedicated when it comes to demonstrating just how good their terroir is, and how characterful their region's wines can be.