The beautiful region of Hawkes Bay in northern New Zealand is home to many of the country's oldest wineries, and is the birthplace of New Zealand's now enormous and important wine industry. Since the 1850s, Hawkes Bay has proven to be one of the country's most successful and widely renowned wine regions, with turnover increasing each year, and with its excellent quality, characterful and flavorful wines finding new fans all the time. The region is widely regarded as being the sunniest in New Zealand, and has a fantastic climate for viticulture. Indeed, the moderate humidity, low rainfall and blazing sunshine help the grapes which grow there flourish to full ripeness, and allow the resulting wine to be packed full of flavor and the finest features of the terroir. Regularly described as being the grape varietal responsible for producing the world's most romantic wines, Pinot Noir has long been associated with elegance and a broad range of flavors The name means 'black pine' in French, and this is due to the fact that the fruit of this particular varietal is especially dark in color, and hangs in a conical shape, like that of a pine cone. Despite being grown today in almost every wine producing country, Pinot Noir is a notoriously difficult grape variety to cultivate. This is because it is especially susceptible to various forms of mold and mildew, and thrives best in steady, cooler climates. However, the quality of the fruit has ensured that wineries and vintners have persevered with the varietal, and new technologies and methods have overcome many of the problems it presents. Alongside this, the wide popularity and enthusiasm for this grape has ensured it will remain a firm favorite amongst wine drinkers for many years to come.