Santa Barbara is home to many of California's most sought after wines, with a powerful reputation for superbly crafted, old world style big, flavorful and complex red wines. The white wine industry in the region is growing, too, with many wineries within Santa Barbara successfully experimenting with several classic white wine grape varietals. As in much of California, Santa Barbara benefits from the blazing west coast sunshine, coupled with cooling Pacific Ocean breezes and fogs, which help to temper the grapes and slow the ripening process, thus ensuring more flavor and aroma in the resulting wines. Although Santa Barbara is a relatively young wine region, it is home to many wineries who are extremely dedicated when it comes to demonstrating just how good their terroir is, and how characterful their region's wines can be. Known as Syrah in most countries around the world, and Shiraz in Australia and certain other regions of the New World, this grape varietal has proven over the centuries to be one of the most powerful and flavorful red wine grapes there is. It is now one of the planet's most widely grown grapes, and is a favorite with wineries as a result of its robustness and versatility. It isn't easy to identify many characteristics of this particular varietal, due to the fact that it is highly versatile and shows significant differences in flavor and character depending on the terroir it is grown in, and the climatic conditions of the region. However, Syrah is most widely associated with full bodied, strong and loud red wines, packed full of fruity and spicy flavors, held in a beautifully deep red liquid.