Known as Syrah in most countries around the world, and Shiraz in Australia and certain other regions of the New World, this grape varietal has proven over the centuries to be one of the most powerful and flavorful red wine grapes there is. It is now one of the planet's most widely grown grapes, and is a favorite with wineries as a result of its robustness and versatility. It isn't easy to identify many characteristics of this particular varietal, due to the fact that it is highly versatile and shows significant differences in flavor and character depending on the terroir it is grown in, and the climatic conditions of the region. However, Syrah is most widely associated with full bodied, strong and loud red wines, packed full of fruity and spicy flavors, held in a beautifully deep red liquid. The Australian region of Victoria is the country's most historically significant wine region, with vine cultivation and wine production going on there since the mid 19th century. In those times, Victoria produced over half of all Australia's wines. However, today, despite having a huge number of wineries, Victoria has begun to focus on quality over quantity – many of the six hundred wineries based in this region produce wines made from lesser known grape varietals, often producing fascinating wines full of character, but made from vines with far lower yields and a considerably smaller audience. Today, most of the viticulture in Victoria takes place near the cool, coastal region around Melbourne. However, recent years have seen irrigation projects help wine makers grow vines in the more arid parts of the region, with a wide range of grapes now being grown.