As with nearby Australia, New Zealand has over the past century proven itself to be a superb location for producing high quality wines in vast amounts, with much of the cooler regions of both islands being used primarily for vine cultivation. New Zealand wineries are notable for their enthusiasm in regards to experimentation, and for utilizing modern technologies and methods to make the most of the imported grape varietals which flourish in the rich, fertile soils and oceanic climate. In recent years, it has been the New Zealand Sauvignon Blanc wines which have gained the most attention, as a result of their smoky character and ability to carry the mineral rich nature of the terroir they grow in. Changing consumer interests have brought about a considerable rise in the production of organic and sustainable wines in New Zealand, of which again, the Sauvignon Blanc varietals are leading the way in regards to excellence, flavor and overall character. Regularly described as being the grape varietal responsible for producing the world's most romantic wines, Pinot Noir has long been associated with elegance and a broad range of flavors The name means 'black pine' in French, and this is due to the fact that the fruit of this particular varietal is especially dark in color, and hangs in a conical shape, like that of a pine cone. Despite being grown today in almost every wine producing country, Pinot Noir is a notoriously difficult grape variety to cultivate. This is because it is especially susceptible to various forms of mold and mildew, and thrives best in steady, cooler climates. However, the quality of the fruit has ensured that wineries and vintners have persevered with the varietal, and new technologies and methods have overcome many of the problems it presents. Alongside this, the wide popularity and enthusiasm for this grape has ensured it will remain a firm favorite amongst wine drinkers for many years to come.