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One of the key grapes of the ever-growing Puglia wine industry is the Negroamaro, a native grape of this southern Italian region, famed for its deep, bloody red color and excellent set of flavors Indeed, many of the finest and most highly esteemed full bodied red wines of Puglia are made using the Negroamaro varietal grape, and it is grown most notably in the Salento area of the region, where it makes several types of red wine enjoyed locally and sold overseas. The name 'Negroamaro' means 'black-bitter', giving some clue as to one of the key features of the grape. Wines made with Negroamaro do indeed hold quite a lot of earthy bitterness, but generally are celebrated for their 'rustic' taste and extremely aromatic qualities.
The beautiful southern Italian region of Puglia is a particularly fascinating wine region for fans of modern Italian produce. For much of the twentieth century, the region was considered one associated primarily with the kind of mass produced, dull Italian wine which almost cost the country its reputation in the 1970s. However, Puglian wine makers today are determined to prove to the world that their wineries and native grape varietals can match those of Italy's more famous regions, and have been on a mission to produce stunning wines made in the traditional, distinctive Puglian style. This generally means wines with big characters, a relatively high alcohol content, and plenty of dark, deep, complex fruit flavors and aromas; wines which are unique, made with traditional methods and techniques, and which are utterly delicious and inviting.
For several decades in the mid to late twentieth century, Italy's reputation for quality wines took a fairly serious blow. This was brought about partly due to lack of regulation in certain regions, and too much regulation in others. This led to several wineries in the beautiful and highly fertile region of Tuscany making the bold move to work outside of the law, which they saw as responsible for the drop in quality in Tuscan wines. They believed that they had the expertise and the generations of experience necessary with which to make truly excellent, world class wines, and set about doing just that. These 'Super Tuscans', as they came to be known, quickly inspired the rest of Italy to improve their produce, and now, Italian wine producers in the twenty-first century are widely recognised to be amongst the best in the world. Regulation and law began to change, and wine drinkers across the globe woke up to the outstanding wines coming out of Italy, which are continuing to improve and impress to this day.