When Pete first met Josh Hiebel, owner of Saratoga Wine Exchange in 2011, he was a top performing sales consultant for Empire Merchants North and represented The Diageo and Moët-Hennessy portfolios in the Saratoga/Albany market. Over the next ten years, he followed the growth of Saratoga Wine Exchange and watched as the company enhanced its online presence, focusing on their unique business model and ultimately growing their business four times over. He was intrigued by Saratoga Wine’s increasing e-commerce technologies and made the move to join the company in late 2021. He now heads up operations and is the general manager of the retail and warehouse spaces in Malta, NY.
At Saratoga Wine Exchange, Pete is multi-talented and manages everything from day-to-day operations to community relations. His more than 25 years of professional experience in the beverage/hospitality industry, including a decade at Empire Merchants North, are put to good use at SWE. As a people person, Pete loves to interact with customers and help guide their purchases and experience while at the shop. He is very knowledgeable about the industry as a whole and loves to chat about whiskey, cocktails and champagne. He is also responsible for cultivating and growing relationships with suppliers and distributors, as well as local businesses and community based organizations.