Montepulciano varietal grapes have been popular in Italy and elsewhere in the world for a very long time, and continue to be grown in vast quantities in Italy to this day. Indeed, they are second most commonly cultivated red wine grape varietal in their native Italy, and grow everywhere in the country except for in the north, where the climate is a little too cold for them to ripen fully. Recent decades have seen them planted in several New World countries, where they are equally popular with vintners looking for a varietal which produces high yields of a reliable quality. The grapes are renowned for producing quite light bodied wines, as the fruit has a low acid and tannin level. However, there are plenty of pigments within the grape skins, meaning that Montepulciano is a grape varietal which produces beautifully deep colored wines.
For several decades in the mid to late twentieth century, Italy's reputation for quality wines took a fairly serious blow. This was brought about partly due to lack of regulation in certain regions, and too much regulation in others. This led to several wineries in the beautiful and highly fertile region of Tuscany making the bold move to work outside of the law, which they saw as responsible for the drop in quality in Tuscan wines. They believed that they had the expertise and the generations of experience necessary with which to make truly excellent, world class wines, and set about doing just that. These 'Super Tuscans', as they came to be known, quickly inspired the rest of Italy to improve their produce, and now, Italian wine producers in the twenty-first century are widely recognised to be amongst the best in the world. Regulation and law began to change, and wine drinkers across the globe woke up to the outstanding wines coming out of Italy, which are continuing to improve and impress to this day.