As the old adage goes, “if you want something done right, do it yourself.” Alexander Bratslavsky, as both founder and importer of Pristine, has passionately worked to deliver premium vodka of high quality from his homeland to the consumers of the United States.
In 1989, Alex left Ukraine to share a piece of the American dream with his family. While he was able to realize his dream of making a living and raising a family in the United States, he was disappointed in the overpriced and lackluster premium vodkas available in the US market.
Through extensive research, he learned that he was not alone, and many other consumers were also looking for something new in the world of vodka–a high-quality vodka with exceptional value and great taste; a vodka with the look, feel, and flavor of a top-shelf vodka, without the top-shelf price tag to go along with it. Alex longed to share his love of his homeland and of the best vodka in the world – Ukrainian vodka – vodka lovers everywhere. As soon as he was able, he set off to do just that.
Through hard work, Alex was able to realize his true calling. He began importing vodka himself, learning everything he could about crafting vodka in the meantime. He was able to take his experience in the industry and combine it with firsthand knowledge of the fertile lands and unparalleled purity of the waters in Ukraine.