There are few countries in the world with a viticultural history as long or as illustrious as that claimed by Italy. Grapes were first being grown and cultivated on Italian soil several thousand years ago by the Greeks and the Pheonicians, who named Italy 'Oenotria' – the land of wines – so impressed were they with the climate and the suitability of the soil for wine production. Of course, it was the rise of the Roman Empire which had the most lasting influence on wine production in Italy, and their influence can still be felt today, as much of the riches of the empire came about through their enthusiasm for producing wines and exporting it to neighbouring countries. Since those times, a vast amount of Italian land has remained primarily for vine cultivation, and thousands of wineries can be found throughout the entire length and breadth of this beautiful country, drenched in Mediterranean sunshine and benefiting from the excellent fertile soils found there. Italy remains very much a 'land of wines', and one could not imagine this country, its landscape and culture, without it.
One of the key grapes of the ever-growing Puglia wine industry is the Negroamaro, a native grape of this southern Italian region, famed for its deep, bloody red color and excellent set of flavors Indeed, many of the finest and most highly esteemed full bodied red wines of Puglia are made using the Negroamaro varietal grape, and it is grown most notably in the Salento area of the region, where it makes several types of red wine enjoyed locally and sold overseas. The name 'Negroamaro' means 'black-bitter', giving some clue as to one of the key features of the grape. Wines made with Negroamaro do indeed hold quite a lot of earthy bitterness, but generally are celebrated for their 'rustic' taste and extremely aromatic qualities.