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One of the key grapes of the ever-growing Puglia wine industry is the Negroamaro, a native grape of this southern Italian region, famed for its deep, bloody red color and excellent set of flavors Indeed, many of the finest and most highly esteemed full bodied red wines of Puglia are made using the Negroamaro varietal grape, and it is grown most notably in the Salento area of the region, where it makes several types of red wine enjoyed locally and sold overseas. The name 'Negroamaro' means 'black-bitter', giving some clue as to one of the key features of the grape. Wines made with Negroamaro do indeed hold quite a lot of earthy bitterness, but generally are celebrated for their 'rustic' taste and extremely aromatic qualities.