Laurent-Perrier

In the early 1800’s, Champagne broker André-Michel Pierlot founded what would become Maison Laurent Perrier in the village of Tours‑sur‑Marne. Ownership eventually passed to the first cellar master, Eugène Laurent and then, in 1887, to his widow, Mathilde-Emilie Perrier. She added her surname to his to give the House the name Veuve Laurent‑Perrier. Eugénie-Hortense Laurent succeeded her mother and in 1939 sold the estate to Marie-Louise de Nonancourt, a widow with four children.

Following WWII, one of those children, Bernard, completed a demanding apprenticeship in the vineyards before becoming CEO at the age of just 28. Under his leadership, attached to the traditions of the Champagne region and the quality of its people and wines, Laurent‑Perrier became a true innovator in Champagne.

At the end of the 1970s, Laurent-Perrier was one of the few Champagne Houses to choose stainless steel vats. Controlling the first fermentation at a low temperature allows the wine to retain its freshness and preserve the complexity of its aromas. This practice contributed to the development of the House style: freshness, elegance and purity. Bernard de Nonancourt further showed his ambition for Laurent-Perrier by having the first temperature-controlled vat room built.

From 1983 to 2004, Cellar Master Alain Terrier perfected the art of blending. He selected the Chardonnay, Pinot Noir and Meunier grapes that make up the final composition from 319 villages in the Champagne AOC area (including 17 Grands Crus and 44 Premiers Crus), with each batch vinified individually. This plot-by-plot approach has become a signature of the House, offering the Cellar Master a wide range of aromas, terroirs, and styles from which to craft the final blend.

The family succession continued in 2019, with the arrival of Lucie Pereyre de Nonancourt, Bernard’s granddaughter. After training with the Cellar Master, the production teams, and the sales teams, she now represents the House and its unique range of champagnes, exported worldwide to more than 160 countries.