Falanghina Lambrusco Primitivo Italy Campania

Some grape species are distinct and unique varietals, clearly separate from each of their cousins. Others, like Lambrusco and Muscat, are more like umbrella terms, featuring several subspecies which show slight differences from each other from region to region. Indeed, there are astonishingly more than 60 identified varieties of Lambrusco vines, and they are almost all used in the production of characterful Italian sparkling wines. They are distinguishable by their deep ruby blush, caused by strong pigments present in their skins, and their intensely perfumed character.


Lambrusco vines are grown in several Italian regions, although we most closely associate this varietal with Piedmont and Basilicata. It has also been grown successfully in Argentina and Australia. The varietal suffered from a fairly lowly reputation in the late 20th century, due to bulk, low cost production of Lambrusco sparkling wines, aimed at markets across northern Europe and America. However, things are rapidly changing, and the older, more traditional methods of bottle fermentation are returning, along with a higher level of quality and expression, as consumers become more discerning and demanding. Many of the Lambrusco sub-varieties have their own established DOC, such as Lambrusco Salamino di Santa Croce, Lambrusco di Sorbara and Modena, where new regulations are keeping standards high and methods traditional.

As with many European grape varietals, there is some debate regarding the precise origins of the Primitivo grape. Most people now agree that it probably came from Croatia, where it is still used widely in the production of red wine, and it known as Tribidrag. However, today it is a grape most commonly associated with the powerful red wines of Puglia, the heel of Italy’s boot, where the intense sunshine and brisk Mediterranean breezes produce grapes of remarkable character and balance. Primitivo is a dark grape, known for producing intense, inky, highly tannic wines, most notably the naturally sweet Dolce Naturale and the heavy and complex Primitivo di Manduria wines. Primitivo tends to be naturally very high in both tannin and alcohol, making it ideal for both barrel and cellar ageing, which brings out its more rounded and interesting features.


Primitivo is not the easiest grape to grow or manage, and it has had something of a difficult century. Indeed, by the 1990s, there was little interest in Puglian wines in general, and winemakers were neglecting their Primitivo vineyards and looking to other, more commercially viable varietals. However, the last decade has seen this grape come well and truly back into fashion, with new techniques and a heightened interest in native Italian grape varietals bringing Primitivo back into the spotlight. It is now widely loved for its intensity and ability to be paired with strongly flavored foods.

There are few countries in the world with a viticultural history as long or as illustrious as that claimed by Italy. Grapes were first being grown and cultivated on Italian soil several thousand years ago by the Greeks and the Pheonicians, who named Italy 'Oenotria' – the land of wines – so impressed were they with the climate and the suitability of the soil for wine production. Of course, it was the rise of the Roman Empire which had the most lasting influence on wine production in Italy, and their influence can still be felt today, as much of the riches of the empire came about through their enthusiasm for producing wines and exporting it to neighbouring countries. Since those times, a vast amount of Italian land has remained primarily for vine cultivation, and thousands of wineries can be found throughout the entire length and breadth of this beautiful country, drenched in Mediterranean sunshine and benefiting from the excellent fertile soils found there. Italy remains very much a 'land of wines', and one could not imagine this country, its landscape and culture, without it.

The beautiful region of Campania, located in the 'shin' of Italy's boot, has been an important center for viticulture and wine making for thousands of years. Indeed, archaeologists believe that wine making was happening in Campania as long ago as 1,200 BCE, making this one of the oldest wine regions on earth. By the time the Roman Empire starting expanding, Campania became the world's most important wine producing region, and the hundred or so native grape varietals which flourish in the mineral rich soils near the coast became the key ingredient in many of Rome's legendary classical wines. Today, the wine industry in Campania is booming once more, following a drop in the region's reputation in the 1970s, and is gaining awards, recognition and new fans each year.