Irish Whiskey Primitivo Italy Puglia Murgia 750ml

The Irish are hailed as being the original producers of whiskey in the British Isles, and their innovations and techniques were so successful, that neighbouring Scotland were quickly influenced by them in the 15th century. Centuries later, it was the Irish who brought whiskey to America, and their style of whiskey has since become popular all over the world.

However, it wasn’t always plain sailing for the Irish whiskey industry - from being a dominant force in the 19th century, whose produce was considered far superior to that of Scotland, political upheaval and war saw the Irish whiskey almost disappear forever in the early 20th century. Today, the Irish whiskey manufacturers are back on their feet, and they are once again proving that the original is often the best. With new distilleries opening every year, it is safe to say that Irish whiskey is very much back.

Irish whiskey differs from Scotch whisky in a number of ways, and not least the spelling - the extra ‘e’ was said to be added in the 19th century as a way of distancing the Irish drink from what they saw as an inferior Scottish product. Irish whiskey was traditionally made in enormous stills, as a way of ensuring consistency from bottle to bottle, and maintaining the quality and complexity their reputation was founded on. The typical tasting notes of fine Irish whiskey include apple and vanilla, alongside spicy and sweet touches of nutmeg and fresh hay, making this a highly pleasant and smooth drink, made for relaxation and stimulating conversation about times past.

As with many European grape varietals, there is some debate regarding the precise origins of the Primitivo grape. Most people now agree that it probably came from Croatia, where it is still used widely in the production of red wine, and it known as Tribidrag. However, today it is a grape most commonly associated with the powerful red wines of Puglia, the heel of Italy’s boot, where the intense sunshine and brisk Mediterranean breezes produce grapes of remarkable character and balance. Primitivo is a dark grape, known for producing intense, inky, highly tannic wines, most notably the naturally sweet Dolce Naturale and the heavy and complex Primitivo di Manduria wines. Primitivo tends to be naturally very high in both tannin and alcohol, making it ideal for both barrel and cellar ageing, which brings out its more rounded and interesting features.


Primitivo is not the easiest grape to grow or manage, and it has had something of a difficult century. Indeed, by the 1990s, there was little interest in Puglian wines in general, and winemakers were neglecting their Primitivo vineyards and looking to other, more commercially viable varietals. However, the last decade has seen this grape come well and truly back into fashion, with new techniques and a heightened interest in native Italian grape varietals bringing Primitivo back into the spotlight. It is now widely loved for its intensity and ability to be paired with strongly flavored foods.

There are few countries in the world with a viticultural history as long or as illustrious as that claimed by Italy. Grapes were first being grown and cultivated on Italian soil several thousand years ago by the Greeks and the Pheonicians, who named Italy 'Oenotria' – the land of wines – so impressed were they with the climate and the suitability of the soil for wine production. Of course, it was the rise of the Roman Empire which had the most lasting influence on wine production in Italy, and their influence can still be felt today, as much of the riches of the empire came about through their enthusiasm for producing wines and exporting it to neighbouring countries. Since those times, a vast amount of Italian land has remained primarily for vine cultivation, and thousands of wineries can be found throughout the entire length and breadth of this beautiful country, drenched in Mediterranean sunshine and benefiting from the excellent fertile soils found there. Italy remains very much a 'land of wines', and one could not imagine this country, its landscape and culture, without it.

The southern Italian region of Puglia, known as the 'heel' of the country, is home to Italy's most up and coming wineries, keen to demonstrate to the world that the poor reputation they had in the seventies and eighties no longer applies. The wines of Puglia are certainly full of character, often big, bright and juicy, and full of strong dark fruit flavours. The Puglian wines are also renowned for being slightly more alcoholic and structured than those found further north, giving wine drinkers plenty to experience and discuss when sampling the region's complex and fascinating wares. Puglia is, in essence, a region of deep traditions, and the wine makers there are determined to stick to their traditional techniques and methods, and keep the unique identity of Puglian wine alive in the twenty first century.