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750ml - Case of 6
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Primitivo Red Rhone Blend Rum France Languedoc Roussillon Roussillon

As with many European grape varietals, there is some debate regarding the precise origins of the Primitivo grape. Most people now agree that it probably came from Croatia, where it is still used widely in the production of red wine, and it known as Tribidrag. However, today it is a grape most commonly associated with the powerful red wines of Puglia, the heel of Italy’s boot, where the intense sunshine and brisk Mediterranean breezes produce grapes of remarkable character and balance. Primitivo is a dark grape, known for producing intense, inky, highly tannic wines, most notably the naturally sweet Dolce Naturale and the heavy and complex Primitivo di Manduria wines. Primitivo tends to be naturally very high in both tannin and alcohol, making it ideal for both barrel and cellar ageing, which brings out its more rounded and interesting features.


Primitivo is not the easiest grape to grow or manage, and it has had something of a difficult century. Indeed, by the 1990s, there was little interest in Puglian wines in general, and winemakers were neglecting their Primitivo vineyards and looking to other, more commercially viable varietals. However, the last decade has seen this grape come well and truly back into fashion, with new techniques and a heightened interest in native Italian grape varietals bringing Primitivo back into the spotlight. It is now widely loved for its intensity and ability to be paired with strongly flavored foods.

It is difficult to categorize rum as a single spirit, because of all the spirits found around the globe, rum is perhaps the one which varies most dramatically from place to place. Clear, white rum - a favorite for cocktail drinkers - is perhaps the most prevalent example found today, but there is a whole world of darker, spiced and molasses-rich rums to explore, thanks to the fascinating history and wide reach this drink has.

Rum came about during the colonial times, when sugar was a huge and world-changing business. The molasses left over from the sugar production industry could easily be distilled into a delicious alcoholic drink, and provided extra income for the sugar traders. Before long, it became a favorite of sailors and transatlantic merchants, and it quickly spread across the Caribbean and Latin America, where it remains highly popular today.

The production of rum is a basic and simple one - you take your molasses, add yeast and water, and then ferment and distil the mixture. However, as is often the case, the devil is in the detail. The variation in yeasts found from place to place, the maturation period, the length of the fermentation and the type of stills and barrels used provide the rainbow-colored variation that gives rum its spectrum of styles and characteristics.

Year in, year out, France enjoys its prestigious reputation as the producer of the finest wines in the world. With a wine making history which spans several thousand years and owes its expertise to the Romans, it comes as little surprise that this most highly esteemed of the Old World wine countries continues to impress and enchant both novices and experts to this day. Despite the rise in quality of wines from neighboring European countries, not to mention the New World, the French wine industry continues to boom, with up to eight billion bottles being produced in recent years. However, France prides itself on always putting quality before quantity, and the wide range in fine produce is a testament to the dedication and knowledge of the wineries across the country. Indeed, from rich and complex reds to light and aromatic white wines, French wines are as varied and interesting as they are enjoyable to drink, making this country a firm favorite for wine lovers across the globe.

The French region of Languedoc Roussillon can claim to be amongst one of the oldest continuing wine regions in the world, with a history which stretches back to the ancient Greeks almost three thousand years ago. Today, Languedoc Roussillon is recognized as a region associated with fine wines made from many of the noble grapes, and with over 700,000 acres under vine, is a veritable powerhouse of viticulture which has helped shape the world of wines as we know it. Languedoc Roussillon is situated in the very south of France, and enjoys a fine, hot, Mediterranean climate which allows the vines there to reach full ripeness and provide reliable yields each year. Languedoc Roussillon today produces over a third of France's wines, and the bottles which leave the wineries of the region remain popular across the globe.